Peak acquired more than 30 million users in two years by combining event analytics with marketing attribution and predictive modelling. In this talk, I will take you on a journey through what makes this tick, how we built it and why it is one of the best ways to grow a new business. Event analytics is the cool new thing used by everyone from Facebook to your second cousin's dog's start-up, but why are so many people doing it wrong? And what will be the next step?
See Thomas' talk at Crunch Conference 2017 here: